LONDON POP UP 26TH APRIL

LONDON POP UP 26TH APRIL

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WELCOME TO THE FAMILY

Shop aw25 collection

Pop up project ldn - become part of the family below
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UNWONTED
It Starts with an experience

Every piece begins with an emotion, a moment, or a memory. It’s not just about creating something new — it’s about expressing something real.
UNWONTED
Guided by Intention

Design decisions aren’t random. They’re shaped by purpose, personal experience, and the story we want each silhouette to tell.
UNWONTED
Refined through Craftsmanship

From idea to final form, every detail is considered. We take our time, making sure what we create doesn’t just look good — it feels right.

New arrivals

aw25 collection

NEW COLLECTION COMMING SOON

We source premium raw denim with the right weight and grain. The wax finish is carefully chosen — not too glossy, not too matte — to enhance texture and structure without sacrificing comfort.

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TOP COLLECTION

SS25 COLLECTION

This collection isn’t finished just yet — give us a little more time to create it right.

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WORLDWIDE SHIPPING

WORLDWIDE SHIPPING

LONDON POP UP SOON

LONDON POP UP SOON

FOUNDER - IBUKUN OLUWA (IBZ)

  • “Nothing here was made just because — it's all tied to something I’ve been through.”

    Unwonted — rare, unique By Choice — intentional, deliberate.

    unwonted. by choice

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